LOS ANGELES, Jan. 8, 2016 /PRNewswire/ — Barons Media, a nine year old veteran in the advertising industry has just launched their own proprietary Supply Side Platform (SSP). With the robust platform boasting programmatic buying, granular targeting, yield optimization and a plethora of direct and exclusive publishers on board, it is sure to turn some heads. Peter Tran, Director of Technology says, “We have a full stack of technology behind our OpenRTB compliant SSP allowing great targeting capabilities. Our servers are deployed in multiple regions around the world creating a platform that’s robust and optimized to deal with today’s latency challenges.”
As media buying moves towards these types of platforms, Barons Media’s move comes as no surprise. They are yet another industry player moving in this direction. Daniel Kornblit, General Manager of Barons Media says, “This is something we’ve been working on for quite a while as our demand partners have requested this solution on numerous occasions.”
Programmatic buying has slowly been replacing the conventional approach as media buys shift over, and with that many advantages become apparent. Jim Larkin, CEO of Barons Media says, “We have seen tremendous results with our SSP platform. With decreased discrepancies and increased fill for our publishers we’re extremely happy with the results.”
With Barons Media’s recent acquisition of Monarch Ads (ranked 21 on Comscore’s Video Metrix), it has extended its reach a great deal. With the introduction of their new platform things are flying high for Barons Media.